How to sell event tickets on Instagram

A practical guide for UK organisers: fees, payouts and getting people through the door.

This guide is for UK organisers who want to decide on the numbers: total cost, cash flow, conversion and door management, even if you end up not choosing Tickean.

Below you'll find the criteria and a short checklist. Tickean is one option (0 per cent for organisers, fast payouts, QR tickets by WhatsApp) if the numbers work for you.

How it works

  1. 1

    Create your event

    Add the name, date, venue and ticket tiers.

  2. 2

    Share the link

    Post it on Instagram, in WhatsApp groups or on your website.

  3. 3

    Scan the door

    Check QR codes with your phone and see a live headcount.

What to look for

Short answer

Put one ticket link in your bio and in every story, and show the all-in price on each graphic. Use announcements, line-up drops and 'early bird almost gone' updates to create waves of sales.

Give reps and DJs their own promoter links so you can see which accounts sell, and ask paid promoters to label their posts as ads. Reply to DMs from interested people, but don't send promotional DMs to people who haven't opted in.

Checklist for your decision

βœ“ Your fee as the organiser and the booking fee buyers pay, written down separately.

βœ“ When the money reaches your account: per sale, weekly or after the event.

βœ“ The total price, booking fee included, shown from the first price buyers see (DMCC Act 2024).

βœ“ QR door scanning without expensive hired devices, with a live headcount.

βœ“ Promoter links, a guest list and several ticket tiers.

Options (including Tickean)

There's no single right platform. If your venue insists on a particular ticketing partner, go with that.

If you control your own ticketing: Tickean combines sales, payment and door scanning, with 0 per cent for organisers, QR tickets by WhatsApp and support over chat.

Understand the real cost: 0% organiser fee.

0% fee for organisers: here's how the final price works.

See pricing and fees β†’

Frequently asked questions

How to sell event tickets on Instagram

Compare total cost, payout timing and QR door scanning. Tickean fits if 0 per cent for organisers and sales plus door in one flow matter to you.

How do I get started with Tickean?

Sign up for free, create your event and share the ticket link. If you have questions, our team helps you on WhatsApp.

Need to sell tickets too?

If the model fits, create your event in minutes. 0% organiser fee; fast payouts via the payment provider.

Last updated: 23 October 2026