How to sell tickets for a gig in the UK

From the first release to the door: what's different about gigs.

Gigs live and die by advance sales: artist fees, production and venue hire often have to be paid up front.

So beyond the fees, what matters most is when you get paid and a clear release plan.

How it works

  1. 1

    Create your event

    Add the name, date, venue and ticket tiers.

  2. 2

    Share the link

    Post it on Instagram, in WhatsApp groups or on your website.

  3. 3

    Scan the door

    Check QR codes with your phone and see a live headcount.

What to look for

Releases in tiers

Start with a capped early-bird allocation, followed by standard tickets. Announce every price step in good time.

Licences and the venue

Live music in public usually needs TheMusicLicence from PPL PRS, though many venues already hold one, so ask. Also confirm capacity and any licence conditions with the venue.

Where to sell

For gigs you promote yourself, your own ticket link or a shop on your website is enough. Tickean: 0 per cent for organisers and fast payouts.

Understand the real cost: 0% organiser fee.

0% fee for organisers: here's how the final price works.

See pricing and fees β†’

Frequently asked questions

Do I need a big ticketing company for a small gig?

Not necessarily. If you promote it yourself, a platform with low fees and a good door set-up does the job.

How do I get started with Tickean?

Sign up for free, create your event and share the ticket link. If you have questions, our team helps you on WhatsApp.

Need to sell tickets too?

If the model fits, create your event in minutes. 0% organiser fee; fast payouts via the payment provider.

Last updated: 23 October 2026